AZ of Fashion & Typography — Beyond body language
INFOS
Photography art direction & editorial design
April 2022
Graduation project as part of the Fashion Image Master Degree at Institut Français de la Mode in Paris.
Mentors: Christophe Renard (Christophe Renard Studio) & Stéphane Wargnier (Institut Français de la Mode)
TEAM
Art Direction: Laure de Richemont
Photography: Robbert Jacobs, Alizée Omaly, Semi Yang
Stylists: Dorothée Evouna, Maeva Mallier, Trang Nguyen, Isabella April
Assistant Stylist: Colomba Gills
about
While texts and images often complement one another, they can sometimes be holistically combined in an intriguing way. This synergy raises questions regarding the relationship between letters and images, between different artistic fields. Throughout this story, the objective is to take a new look at the intimate relationship between the world of fashion and that of graphic design. Although considered as two heterogeneous, antinomic disciplines, in contradiction in their natures, in their roots and in their output, they can be united as one single entity. How can one show that typography is an art form essential to the world of fashion? In order to create and highlight a purely visual experience that seeks to interpret type design through fashion design, the aim was to focus on the art of letters as much as on the art of garments. Each letter tells a story illustrated through the creation of fashion images. We explored their typographic characteristics, mirrored by the ways of posing and wearing clothes, evoking the specific shape of the letter. Rather than displaying a form of body language, the idea was to create a stylistic language that pays tribute to the art of typography.
LETTER A - Photographer: Robbert Jacobs / Stylist: Maëva Mallier / Makeup Artists: Fay Bio-Toura, Charlotte Le Balch / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Laura Schuller / Garments credits: top WAB, gloves ROMAIN THEVENIN, boots JUSTINA TASYA, ring OKAN STUDIO / Typeface: Belle de Mai designed by 60KILOS
LETTER B - Photographer: Robbert Jacobs / Stylist: Maëva Mallier / Makeup Artist: Charlotte Le Balch / Hair Stylists: Delphine Bonnet / Model: Sokhna Cisse / Garments: Jacket DESFXXK, Body DEX MENS, mittens LINNEA LUND, shoes NOMASEI, tights FALKE, sunglasses DIOR / Typeface: Trois Mille designed by Marc Rouault
LETTER C - Photographer: Robbert Jacobs / Stylist: Maëva Mallier / Makeup Artist: Charlotte Le Balch / Hair Stylists: Delphine Bonnet / Model: Laura Schuller / Garments: top JUANA MARTIN, pants VINTAGE, mules BOOHOO, rings and earrings OKAN STUDIO / Typeface: Octane designed by Clothilde Bouan & Paul Coumoul
LETTER E - Photographer: Robbert Jacobs / Stylist: Isabella Aprilia / Makeup Artist: Charlotte Le Balch / Hair Stylist: Delphine Bonnet / Model: Sokhna Cisse / Garments: body ETIENNE JEANSON, tights STYLIST OWNED, shoes MINELLI / Typeface: Garaje designed by Thomas Huot-Marchand
LETTER L - Photographer: Robbert Jacobs / Stylist: Dorothée Evouna / Makeup Artist: Charlotte Le Balch / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Emeline Ruan / Garments: Jacket and pant STYLIST OWNED, tights FALKE, shoes AVELLANO / Typeface: GRTSK Mega Bkslnt designed by Ilya Naumoff & Benjamin Blaess
LETTER O - Photographer: Robbert Jacobs / Stylist: Isabella Aprilia / Makeup Artist: Fay Bio-Toura / Hair Stylist: Delphine Bonnet / Model: Emeline Ruan / Garments: Balaclava BRAK, Gloves STYLIST OWNED / Typeface: Rotonto Regular designed by Supernulla Creative Studio
LETTER M - Photographer: Robbert Jacobs / Stylist: Dorothée Evouna / Makeup Artists: Charlotte Le Balch, Fay Bio-Toura / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Sokhna Cisse & Nicole Bux / Garments: Blazers and pants VICTORIA/TOMAS, tights FALKE, turtleneck sweater STEVEN PASSARO, shoes ASOS, jewelry OKAN STUDIO / Typeface: Signal Bold Italic designed by Emmanuel Besse
LETTER S - Photographer: Alizée Omaly / Stylist: Dorothée Evouna / Makeup Artist: Charlotte Le Balch / Hair Stylists: Yohanna Heurtault, Modjéré Diakite / Model: Mariame Ouattara / Garments: Jacket and shoes VICTORIA/TOMAS, turtleneck sweater and pants DIDIT HEDIPRASETYO, gloves MAD VINTAGE, tights FALKE, jewelry SHOUROUK / Typeface: Ball Pill designed by Benoît Bodhuin
LETTER V - Photographer: Alizée Omaly / Stylist: Isabella Aprilia/ Makeup Artist: Charlotte Le Balch / Hair Stylists: Yohanna Heurtault, Modjéré Diakite / Model: Gala Hopner / Garments: Swimsuit SAGE, top STYLIST OWNED, earrings SHOUROUK, shoes SKUA, bag POËME / Typeface: Exquise FY designed by Alisa Nowak, Valentine Proust, Bertrand Reguron, Gia Tran, Elvire Vodk
