AZ of Fashion & Typography — Beyond body language
Photography art direction & editorial design
Graduation project as part of the Fashion Image Master Degree at Institut Français de la Mode in Paris.
Mentors: Christophe Renard (Christophe Renard Studio) & Stéphane Wargnier (Institut Français de la Mode)
Photography: Robbert Jacobs, Alizée Omaly, Semi Yang
Stylists: Dorothée Evouna, Maeva Mallier, Trang Nguyen, Isabella April
Assistant Stylist: Colomba Gills
While texts and images often complement one another, they can sometimes be holistically combined in an intriguing way. This synergy raises questions regarding the relationship between letters and images, between different artistic fields. Throughout this story, the objective is to take a new look at the intimate relationship between the world of fashion and that of graphic design. Although considered as two heterogeneous, antinomic disciplines, in contradiction in their natures, in their roots and in their output, they can be united as one single entity. How can one show that typography is an art form essential to the world of fashion? In order to create and highlight a purely visual experience that seeks to interpret type design through fashion design, the aim was to focus on the art of letters as much as on the art of garments. Each letter tells a story illustrated through the creation of fashion images. We explored their typographic characteristics, mirrored by the ways of posing and wearing clothes, evoking the specific shape of the letter. Rather than displaying a form of body language, the idea was to create a stylistic language that pays tribute to the art of typography.